The merch business can be brutal and not often will sellers have room for mistakes.
One little mistake could turn a potentially paying customer away to a competitor!
This is why it is important to watch out for these three simple merch by amazon mistakes that could ripple into big algorithmic consequences.
Selling merch is a marathon of trials and errors, but there are some mistakes that shouldn’t be made to avoid the unnecessary hiccups that can impede your momentum.
In fact, the lessons you can glean from these mistakes aren’t a new technique, skill, or other things beneficial to the company’s growth, they’re just things that you may have overlooked.
These Merch by Amazon mistakes may not seem like a big deal, but can actually make or break your merch business.
This is the number one mistake that all brands and sellers should avoid UNLESS the misspelling is used for marketing purposes.
Misspellings aren’t often used in marketing but typos can actually be quite creative if used properly.
One particularly creative ad for the Nissan Juke played with typos making an optical illusion that drove viewers mad!
This made the audience pay more attention to the ad until they could spot the typo.
Quite surprisingly, there were a lot of people that still did not get where the typo was until they asked the internet for help.
When it comes to misspelling and typos, the business should be very careful.
Imagine reading a product description and finding a typo. This could have quite a negative effect on the audience’s perception as to the reliability of the product or the brand itself.
Copyright design elements
While a lot of businesses opt to hire people to make their designs for them, they still have to be very careful.
Some of these designs could actually be using trademarked designs which could get you into a lot of trouble later on.
This is the more technical part of selling and for those that might not be too familiar with copyrights or trademarks, when it comes to design, there are certain elements that can’t actually be used.
Whenever asking a designer to make a design, make sure that they send all of the elements that they used as well as where they got them from.
Make sure to look for a Creative Commons license to ensure that you can use the design commercially.
Although you might get away with a trademarked design in the start, the backlash isn’t really worth it especially if it would reach legal terms.
Or better yet, subscribe to Threadbasket’s repository of license-free designs!
Same product description
Ever tried getting rejected multiple times one after another? Well, this could be due to having the same phrases for different products.
For those that are working with multiple designs in their business, giving a different product description is very important.
If your products still get rejected, you’ll have to find where the similarities are and change them.
Make sure that they remain unique no matter how similar they may be.
Use different ways to describe the products even if they are similar.
What a lot of people mistakenly do is use the same bullet points on the same product like a shirt.
This is where your words really count.
For multiple products (exceeding the 20s mark) you might want to hire a copywriter to ensure that the descriptions aren’t repeated from your other merch.
Building a brand or store on Merch by Amazon can be quite tough at first but once you get used to the basics, you’ll be able to sell and even scale your business.
With the right designs, the right approach, and the right business structure, entrepreneurs have been successful at creative Merch by Amazon mega businesses.
The key is to start right and become better along the way.
Some people believe that they can start without paying much attention to the requirements of Amazon and change them later on.
Technically, this is fine. However, you’ll still have to change them later on if you really want your business to boom.
Essentials in growing your business
There are three different stages in business and each one is very important.
In order for a business to be successful, it will have to make sure that each stage is done properly.
To avoid becoming overwhelmed, the business can deal with one stage at a time.
STEP 1: Setting up the business
Some people say that half the work happens before even launching but sometimes, it is actually more than half.
If you are making a business and you aim for growth, it is important you start right.
This means sourcing out reliable supply, having a good marketing strategy, building a solid brand, and more.
STEP 2: Solidifying the business
This is where you have to be flexible and modify your business along the way.
For example, if you initially planned to sell sports goods but you found out that skate goods were more sellable, you’ll have to divert your resources on what makes money.
Making a solid business means knowing how to handle the internals of the business.
These include things like automation, scripts, templates, and proper flow for how the business runs.
STEP 3: Scaling the business
If you’ve built a pretty solid business that you have absolute confidence in, it is now time to scale the business.
This means taking your solidified business and multiplying your efforts even though there are still other adjustments that need to be made.
Start scaling your business once you’ve developed a really solid flow to avoid major setbacks.
If you are able to solidify your business while small, you’ll be able to avoid having to change certain things later on when you scale the business.
Merch by Amazon is a great venue for starting entrepreneurs, businesses, and brands.
Although it is not the only eCommerce platform, it is still considered one of the biggest.
Take everything one step at a time and make sure not to overlook certain details that could cost you later on.