Submitting your written piece to a publisher can be an extremely gruesome process- from finding an agent to waiting for months to years to seal a book deal.
Not to mention, the odds of acceptance are relatively slim.
With Amazon’s Kindle Direct Publishing (KDP), however, you can skip the lengthy process, publish your own digital book, and start earning in as little as 24 hours! Publishing any written piece, however, won’t do the trick.
There are important things you need to do before publishing your book on Amazon’s Kindle Store.
Why Publish Your Book in Kindle Direct Publishing (KDP)
While there are numerous self-publishing platforms available out there, Amazon’s Kindle Direct Publishing can be a literary gold mine especially for those looking for the real deal!
According to Amazon’s 2021 statistics, the eCommerce global giant has about 200 million active Prime users.
This means that by publishing through Amazon’s Kindle store, you’ll have a vast audience reach for your pieces.
That’s not even the best part.
Amazon gives its publishers a lucrative offer.
The platform allows their writers to keep more of their money.
Most importantly, self-publishing your pieces on the platform are absolutely free.
At this point, it’s safe to say that Amazon makes it easy for authors to self-publish their books at low cost and with maximum benefits.
How to Make Good Money as a Publisher on Amazon Kindle
The caveat, however, is that any kind of content isn’t going to be enough for you to make money.
Because of Amazon Kindle’s expansive reach, the market can get too saturated for writers.
To stand out amongst the competition, you need a good strategy before even writing a single word for your piece.
In this article, we’ll walk you through important steps you need to take before publishing your work on the Amazon Kindle store.
Evaluating your Book Idea on Amazon Kindle’s Book Categories
Before even writing a single word for your book, you have to make sure that your book idea is marketable.
You can have the most powerful, thought-provoking, and a heart-warming piece there can be, but if there isn’t a ready audience in Amazon for your piece, it could be risky to publish it.
The first step in doing so is to look for Amazon Kindle’s categories.
First, go to Amazon’s home page.
Afterward, navigate to the category Digital Content and Devices > Kindle E-Readers & Books.
Finally, go to the Kindle Books option from the Kindle store where you can find the book categories.
Once you get to the page, you’ll see several categories from Biographies & Memoirs to Science Fiction and Self-Help.
Find the specific category that would suit your Book idea.
The next thing you want to do is to perform a market search on the category.
A good way to do this is to answer the question:
“Are there enough people who would want to read my topic”?
Say, you want to write a piece about decluttering the home to improve overall mental health.
This specific book idea would belong to Kindle ebook’s self-help category. To perform a market search, look for similar themes or topics on the Top 20 books under the same category.
You don’t have to look for the same words. You can look for similar keywords that revolve around the same themes as your topic.
There, you will get the answer to the question of whether there are enough people who would want to read about the topic or not.
Remember that saleable books are ones that already have an existing market.
You wouldn’t want to waste so much time and energy on writing a book that no one wants to read.
Assess the level of Competition through Amazon’s Best Seller Rank
So now that you’ve had the answer to the first question, the second one that you’ll have to answer is whether you can compete with the authors or not.
If there are already too many best-selling books on a very similar topic, it would be best to change the angle of your discussion or explore another area.
To assess your place in the competition, you can look through the Best Seller’s Rank of the top book in your category.
|What is Best Seller’s Rank?|
Amazon’s Best Seller’s Rank shows you a decent estimate of the sales a book makes on Amazon. You can find a book’s BSR in the product description.
The higher the book’s rank (#1 Being the top), the more sales it generates. Conversely, the harder it is to beat.
As a new player in the field, a top seller with a #5 Best Seller’s Rank may give you an idea of what topics are generating the most sales, but it would also give you an idea of the topic that you would want to avoid.
The key is to stay in the middle.
You have to look for a topic whose BSR is neither too high nor too low.
To give you an idea of actual numbers, check the table reference below:
|Best Seller’s Rank||Salability||Level of Competition|
|1,000 and above||Great sales||Very Competitive|
|1,000-30,000||Decent sales||Less competitive|
|30,000 and below||Low Sales||Little to no competition|
As seen in the table above, the middle ground would be around 1,000 to 30,000 BSR.
By staying in the middle, you can have a much more realistic goal of hitting it to the top three books in your category.
If you get your piece in the top three books under your category, you will have a high chance of getting featured in Amazon’s Hot New Releases list.
You will be featured along with other books that have similar topics to yours.
This is where you’ll get the chance to expand your reach and gain lots of exposure even for readers who are interested in other categories.
Even for readers who are mostly interested in other categories, buyer behavior tells us that they tend to skim through other categories from time to time.
By getting featured on Amazon’s Hot New Releases, you’ll have a higher chance of getting discovered.
From this stage onward, making good money will be a lot easier for you.
Although Amazon has made it relatively easy for authors to self-publish their own books, making sure you make the most out of the opportunity is an indispensable step that you have to take.
This means that taking the time to do niche selection, market research, and competition assessment are highly crucial.
Once you make sure that you’ve taken all these steps, you’re ready to squeeze your creative juices to make your best piece on Amazon Kindle yet!