Putting together ‘e-commerce and ‘clothing business’ somehow just fits perfectly like a glove.
With constantly changing styles, trends, and patterns, and color schemes, the apparel business can be visual which coincides with visual digital marketing strategies in eCommerce.
Moreover, your products can easily be incorporated with lifestyle trends as you bring your clothing business to social media where many social influencers and social media Ads can market your products effortlessly.
With all its glitz and glamor, however, having an eCommerce clothing business can sometimes be difficult to manage when talks like product returns, customer complaints, and inventory problems come into play.
In this article, we’re going to walk you through how you can successfully manage your eCommerce clothing business like a pro.
Running your clothing business towards business growth and success is not an easy feat.
Depending on your success indicators, there can be many issues along the way that can prevent you from achieving your business success.
Fortunately, there are proven methods that can help you manage it better and keep it less stressful, and here are some of them.
Create a Good-Looking eCommerce Website
The first order of business is to secure a good website that can secure a smooth flow of transactions even as your business grows.
Start off by creating a visually attractive website that suits your brand’s philosophy and aesthetic.
People just take a few seconds to make a first impression on someone, and websites are no different.
According to studies, it only takes about 2.6 seconds for the visitor’s eyes to land on a key area of a website- whether it be a logo, menu, images, icons, or other aspects of a website.
Moreover, this will influence most of the user’s first impression on not just the website but the brand.
Your first impression can immediately give your users a “feel” of your website so make sure you feed them with the right eye-candies.
Establishing a professional and credible-looking logo, cohesive color palette, and amazing visuals will make users feel comfortable and interested in spending their time on your page.
The better the first impression, the longer they may want to stay on your website and invest their time in looking through your products and blog posts.
This is also why it pays to invest in good website-building tools, graphic and layout services, and other digital tools that you need to create an aesthetically pleasing website.
Ensure a Convenient User Experience for Your Customers
As soon as your leads start scrolling through your products to add to their shopping carts, that’s when the user experience really matters.
Make sure that your website does not take too much time to respond that users would want to click the exit button on your website.
Keep in mind that your website, along with your texts, images, and videos should be optimized for a mobile experience.
As of 2021, about 62% of users have accessed the internet using their mobile devices.
Ensure a convenient experience for your users as they go through your website by making sure that the elements of your page are not too small to read or are too slow to load.
List your products in a way that almost answers every question your potential buyer has.
As much as possible, upload only the highest quality of photos and videos of your products that depict the closest possible color or fabric texture of the real product.
Make sure that you list all necessary details that your customers need to know to minimize customer inquiries.
A few of the important information that needs to be disclosed are the following:
- Product description (fabric style, fit, color, size)
- Other available colors and sizes
- Body measurement size chart guide that corresponds to the given sizes (in centimeters and in inches)
- Secure payment options
- Shipment Options
- Estimated time of waiting through different shipment options
- Return/No return policy
By making sure you give out the most necessary information that your customers need, you can spend more time on managing your sales and inventory rather than answering a bunch of questions from potential buyers.
Establish a Responsive Customer Service System
Product mistakes such as wrong sizing and colors as well as shipment mishaps like mishandling can result in angry customers that can trash you in your reviews on your website or on your social media channels.
At the same time, they are inevitable and are unfortunately a part of every business venture.
By ensuring a good customer service communication system, you can assure your buyers that you only want to offer the best products and services for them.
Moreover, you make it easier for both you and the buyer to fix problems and issues relating to your products and the brand in less time.
Depending on your business status, you may ensure a more streamlined system for refunds and product returns by setting up a survey form that needs to be filled out for submission.
By thinking ahead of the game, you can prevent yourself from worrying so much about handling various complaints all at once.
However, it’s best to remember that your customer complaints can also be an indicator of a problem in your business process.
As you evaluate your business from time to time, it should be your goal to receive fewer complaints and more positive reviews.
Optimize Your Social Media Channels for Your eCommerce Business
Your social media channels are there to promote your brand, philosophy, and of course your products- what you really sell.
That is why your social media channels need to lead potential buyers to your website where the conversion eventually happens.
Make sure to connect your social media channels to your eCommerce website to make it easier for your customers to look through your profile and smoothly transition them to your website.
For instance, if you have a Facebook business page, you can connect your business website in order to set up a product catalog on your profile, Facebook Pixel, or even Instagram shopping.
As of the moment, Facebook only has a list of eligible platforms that they can connect to your business page.
Facebook business suite also allows you to connect your Instagram messages to your Facebook messages for a more cohesive messaging system.
In order to better cater to customer concerns that are sent through inquiries in social media, you may set up a list of Automated responses to your social media channels from frequently asked questions (FAQs).
Some common FAQs that you can prepare answers to in relation to the clothing business are the following:
- What are the available sizes and colors?
- When is the restock date?
- What are the payment options?
- What are the shipping options?
- How to order your products?
- Where can I see a list of your products?
Prepare a list of common answers to these questions but make sure to direct them to your website where they can see the list of your products and eventually make a purchase for the products that suit their liking.
Target your Ads Specifically for Your Audience
Even with social media marketing and blogging efforts, it can sometimes be difficult to generate traffic in your online store.
Sometimes, no matter how beautiful your website is or how streamlined your communication system is, you need the power of Ads in order to get people to click.
Decide on a Specific Ad Budget
The first thing to note is that you have to set aside a specific amount for your Ads such as on Facebook or Instagram.
Depending on your goal and Ad duration, these social media channels will charge you based on the outcome that you have received with these Ads.
Unlike traditional advertising, investing in Digital advertisements allows you to choose a specific audience that you know is already interested in the products and lifestyles that you sell.
Choose Your Ad Content
After deciding on the amount that you’re willing to spend for your Ads, the next thing to do is to decide on the content that you want to advertise.
One of the competitive advantages that you may have over hundreds and thousands of other clothing stores in your specific niche is how you are able to bring to life your products in a way that customers will be able to visualize how exactly they may look while wearing your products.
One of the best ways to demonstrate this is by portraying a video Ad that may showcase the different angles and corners of your products.
Moreover, you can showcase how it looks like on different body types to better target a wider market.
Once you are able to visualize your products in a way that customers can connect with them, you can then get them to click on your website to showcase other products and eventually get them to add products to their shopping cart.
Integrate your Brand/Philosophy/Product Advantage
For clothing businesses, there are many factors that customers usually look into but the two are the three are the most important: style, comfort, and quality.
Remember that an Ad may just be a few seconds of video playing or a few seconds that a user has laid his/her eyes on the screen while scrolling through social media and that’s about the only time you can make your first impression.
Make sure to convey a message that relates to how it looks like- of course, it needs to be visually pleasing to sell as nobody wants to purchase products that look terrible as well as how buyers will be able to experience the products in the long term (comfort and quality).
Target the Right Audience
The next thing to do is to target a specific audience.
Utilizing the convenience of Social media ads allows you to target specifically your audience based on their age, gender, demographic, interests, and lifestyle trends.
Gone are the days when marketing for products means selling to every potential customer that would walk by your store.
Now, you can break boundaries and reach a wider demographic with a similar audience with the power of Ads.
While it can be a bit costly to run Ads in this digital age, remember that you’re skipping through the whole process of time consuming customer identification.
You can now develop targeted traffic for your page which can generate leads and sales that will eventually become more cost-efficient as compared to traditional methods of marketing.
If you can afford to do so, another way to boost your social media ads is to offer a discount or promo alongside the ad.
This way, you will be able to catch the attention of viewers and incentivize them to click on your page, products, and eventually to your website.
Putting words such as “Sale”, “Promo”, and “Discount” can immediately turn your products into something more advantageous as compared to other existing products in the market.
Another way to promote your products is to connect with an influencer.
You can get them to promote your product by either directly offering them a payment or free products as they mention or tag your brand in a regular post.
Remember that influencers aren’t called influencers for nothing.
Their thousands or even millions of likes can skyrocket traffic and sales simply because they are famous and influential.
Studies show that 83% of people follow the product recommendations of people that are close to them or those that they admire or look up to.
As you invest wisely in your Ads and digital marketing efforts, you will be able to simplify the process of detailed targeting and converting.
Let’s Wrap It Up
The age of digitalization has made it easier for ecommerce clothing businesses to launch and promote their products in a way that can connect to potential buyers.
With the rise of eCommerce clothing businesses and buyers online, it can sometimes be overwhelming to manage the business with an end goal of growth and success.
Eventually, all businesses will have their fair share of highs and lows. By using the right platforms and methods, however, you can maximize the convenience and ease of running an eCommerce business to make it as smooth-sailing as possible.
Thank you for reading, and we hope you found this useful.
If you have any questions, find us on Twitter and ask us anything.