Looking for another channel where your merch store can thrive?
Here’s another platform for you – Pinterest.
You may not know it yet but if you sell merch on Pinterest, you are more likely to make a sale without having a spend a dime of ads, according to a Sprout Social.
While it all sounds easy and fun, running traffic into your store and generating sales is not as easy as it sounds, even on Pinterest.
But, it’s a lot easier and less costly compared to other platforms.
It will involve patience when it comes to marketing and advertising.
The bigger question here is how do you market your products to drive enough traffic into your page?
Social Media as a Free Marketing Tool
There are different kinds of marketing activities online.
There are paid marketing where you pay multiple brands, websites, and platforms to advertise your products and there’s free marketing where you advertise your products on free websites.
While paid marketing can be very effective in boosting your brand’s online presence, free marketing is also just as effective when done in the right way.
One example of free marketing is social media.
Social media platforms such as Facebook, Instagram, and Pinterest are filled with such a broad audience that may cater to your niche. You can advertise your products for free
The Power of Pinterest in Advertising Your Merch
Different social media platforms cater to different audiences.
Each platform has a different algorithm and set of activities.
is important to choose the right platform to advertise your merch account.
It’s easy to jump right into advertising your products on platforms such as Facebook and Instagram.
In reality, however, there are other websites that you can spend your time and attention on which may work better depending on the nature of your business.
According to Sprout Social, Pinterest is arguably the best social media platform to cater to an audience that purchases merch products.
Pinterest is a platform that showcases photos and videos from a wide range of categories such as fashion, lifestyle, architecture, food, travel, etc.
Based on recent statistics, a large majority of active users in Pinterest have money to spend, are mostly educated, and points to a younger audience.
This type of audience niche suits well to an audience that will most likely be interested in looking for and purchasing merch products.
Using Pinterest to Sell your Merch Products
People use Pinterest on many occasions to get ideas for online shopping, event planning, and designing.
In other words, people explore different ideas and options on Pinterest, no matter what niche that may be.
Thus, advertising your merch on Pinterest is a great option to showcase your products and eventually generate traffic into your page.
In this article, we’ll walk you through how you can sell merch on Pinterest
Step 1: Sign in to Pinterest
Before being able to advertise your products, the first order of business is to set up your account. Sign up on Pinterest by clicking this link: https://www.pinterest.com/join/.
Once you arrive at the Sign-in page, you will be presented with two options- to sign up for a personal account or a business account. A
t first thought, you may think that it would be best to sign up for a business account.
According to Placeit Blog, signing up for a personal account under a female profile is going to gain the most interaction among your audiences.
This is according to a personal experiment conducted by the writer of the website.
Under this type of profile, you will be able to gain more interaction and earn more followers.
That being said, key in your name, gender, and then pick out a list of topics that interest you.
Select the list of topics that are also in line with the products that you are selling in your merch account.
Lastly, select the option to create a Pinterest website browser button.
Since you will be advertising your products here, it will be helpful to have something that will help you navigate faster.
Step 2. Setup your Profile
Once you have finished signing up, it’s time to set up your profile.
From your feed or home, you will see pins from the interests that you have picked.
From your home, you can find a little search bar on the upper portion.
At the search bar, you will find a little icon head at the right. When you click this, you will go directly to your profile.
On Pinterest, you will find images that suit your interest and you will “pin” them to different kinds of boards.
Boards can be considered as different categories or different niches.
Each image can contain a caption and a link to where you want your audience to be redirected.
It’s common practice that when people see a nice dress, shirt, or accessory, they click on the image to learn more.
Then they will see the link to where they can purchase the item.
Before you can advertise your merch through Pinterest, you need to fill up your profile with different boards or categories.
The key here is to add value-adding pins or images to your boards for your followers to see.
This can be quotes, tips, hacks, techniques, or other photos that are in line with your niche.
You want to build credibility as a legit profile by doing the regular pinning process before ever uploading a single shirt.
You want your followers to get to the hang of it first before doing your sales talk.
Step 3: Gain followers
You’re never a legitimate profile without a good amount of followers.
To establish your credibility, you need to build a good follower base.
The best way to gain followers is to follow other people.
Especially when you’re still starting out, gaining followers can be a tough process. When you engage well with your followers, more people in the same niche will follow you and check your pins.
Another way of gaining followers is through advertising.
Make it a habit to advertise your Pinterest profile to other social media platforms in order to widen your reach.
Step 4: Sell your products through Pinterest
Strategize your categories well so people can navigate easily through your page and find out the different types of products that you are selling.
Afterward, upload high-quality mockups of photos of your products under these boards.
Make sure that they aren’t dull and plain-looking mockups.
Add a little candidness to the photos to blend in with your other images.
Just like how it is in listing your products on your website, you will also have to choose the right keywords on Pinterest.
Well-optimized keywords will make sure people will find what they are looking for right away once they search for your products.
Let’s Wrap It Up
Selling your merch in platforms that are likely to be interested in your products is key to generating traffic in your merch store.
Platforms such as Pinterest have a majority audience that is also largely interested in online shopping and merch hunting.
Doing the right techniques and using the right platform will help you skyrocket your sales outside your merch website.
Thank you for reading, and we hope you found this useful. If you have any questions or you want to engage in a real-time discussion with us on this matter, follow us on Twitter.