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So you’ve figured it can be more strategic to utilize social media for your POD store.
Great choice! You’re off to a great feat.
Social media is actually a great place to promote your product.
According to statistics, more than half of the world’s population are using social media right now as we speak.
It’s a great marketplace to find people that will like your designs.
But the question is, how to you sell your t-shirt and brand on social media without rubbing it on your customer’s faces?
The answer lies in copywriting – how you write your captions.
However, creating t-shirt promotion captions can be challenging, especially when you’re not a wordsmith or social media-savvy.
We’ve created a list of ways to create T-shirt promotion captions that actually sell
Once you’ve created your social media pages, it’s time to strategize your content.
If you’ve decided to utilize social media ads, then your post can definitely reach your desired audience.
However, you want your make your paid social media ads worth it. T-shirt captions are important ways to draw customers and potential leads.
Here’s how you do it:
Use Simple Language
Creating a caption for your t-shirt promotion may be intimidating at first.
You try to think of ways to appeal to your consumers.
In an attempt to make an A+ student caption, you may go Shakespearean-poetic overboard with it.
No, you don’t have to use hifalutin words for your caption.
The goal is to make it understandable for the layman but captivating and profound.
Try to use simple terms that are used every day.
The language that you should use, should be simple, clear, and concise.
Flowery words may come out as obnoxious to some readers and may distract them from the important points of your promotion.
Utilize good Graphics, Videos, and Photos
“Image is everything”, according to a news site Trend Reports on describing the current state of social media.
The rise of memes and GIFs in social media has somehow diminished the usage of word-based social media.
However, this does not mean that words have lost its power.
So how do you make appealing captions in an image-based platform?
The best approach for your t-shirt product social media advertising is to combine the two.
The truth of the matter is, gone are the days when people want to read long captions like reading a refrigerator user manual.
A good caption goes together with good graphics, videos photo.
No matter how beautifully put your caption is, uploading a terrible looking image might not make it.
Make sure that the media you include along with your caption is as high-quality as possible.
Observe proper dimensions, as different social media sites vary in photo/video upload requirements.
This 2020 Social Media Size Guide shows the different dimensions suitable for different social media platforms.
If you think that you have too many details to put in your ad post, consider making an infographic image.
An infographic is information in a graphic image, but make it visually pleasing.
By doing this, you don’t have to bulk up all details in your caption, making it look too difficult to read.
Media should be Appealing
Your photos should look visually and aesthetically appealing, with graphics that blend perfectly with your photos’ color schemes.
If you’re not confident about your graphic design skills, it’s best to use a graphic design website/ hire a graphic designer for your social media ad post.
Media Should be Optimized for Mobile
Another unspoken rule in social media is to optimize your posts for mobile.
According to statistics, out of the 3.81 billion users in social media, 98.68% access these social media sites through their mobile devices.
This means that your product information shouldn’t be too small that it becomes difficult to read using mobile.
Besides, not everyone has the time to zoom-in all your product information. The goal is to make it easy to read for everyone.
If you need to put a lot of information on your posts, try to use 1-2 photos on Twitter and Facebook instead.
Instagram also has a feature that enables you to post multiple photos and videos.
Make your Media Informative
It can be difficult to make an infographic when there’s a lot of details about your products.
To make things easier for you, make sure to ensure the three W’s in your caption, namely:
- What you are selling (Product and Details)
- What are the benefits of your product
- What they need to do to purchase your product.
These are the three main points that need to be in your post.
Making sure to add these in your posts also limit the inquiries that you receive regarding the product.
For instance, you don’t need to respond to 50 people who ask the same questions as “What are the other available colors?”
Make sure to disclose everything necessary on the product details.
Once you secure these, you can add a few more in the beginning or end to make it appealing.
Keep your Caption short and Sweet
Since we’re trying to accommodate the current trend in the market, it’s best to keep your captions short and sweet.
Save all wordy and long information on an infographic post and let your captions just be “inviting”.
If you can clearly convey the message that you want your audience to know in one sentence, why make it two or three?
A simple and profound statement is always better when it comes to social media.
Write for Your Audience
Understanding your target market allows you to craft a writing style better.
Try to use words, tone, and writing style that related to your audience.
For instance, if you are writing for young people who are interested in Gaming, it’s best to use language, and even Game slangs if you will to make it more interesting to your audience.
Another way to look at it is to try to be in your audiences’ shoes.
Does my caption look interesting?
Does it address my needs?
Do I relate to it?
By doing it this way, you make sure that you stay relevant to your audience.
Constantly interacting with your audience can also give you ideas on their lifestyles, needs, and the changes that come with it.
Knowing your audience is an excellent way to smoothly create a meaningful and effective post.
Speak through Your Brand Personality
Your social media caption is also your brand’s personality.
How you speak in social media can say a lot about your brand.
For instance, check out these twitter post by Denny’s.
A simple one-sentence reeks a humorous and flirtatious attitude for the brand.
The brand has seemingly kept this personality consistent for a long time now.
if you eat alone at Denny’s we’re technically on a date with you, cutie
— Denny’s (@DennysDiner) April 6, 2018
Making your own brand personality can be beneficial in many ways.
You can set yourself apart from your competitors, and you can easily be remembered by your audience.
With so many t-shirt companies selling their products online, it’s difficult to stand out when you don’t you’re your audience a thing or two about you to remember from time to time.
Having your own personality also increases your chance of going viral- especially if you add a little humor to it.
Try not to sound so Salesy
This may sound counterintuitive, but the most attention-grabbing sales caption are those that are geared towards introducing a problem to a solution rather than selling a product.
But it doesn’t mean you have to write a tear-jerking narrative about how your product has changed your life.
For instance, take a look at this caption:
“Are you looking for the best Mother’s Day gift for the most hard-working mom in the world? This high-quality Mother’s Day bag is the perfect present that will truly be a memorable treasure for her!”
“This Mother’s Day themed bag has the most beautiful colors, excellent quality, and competitive price in the market.
Its one-of-a-kind design is definitely one that’s worth buying!“
The first one captures the attention of the reader more, because it addresses the reader’s needs.
They want to look for something memorable yet high-quality.
The second one still shows what the product is, but sounds a bit too obnoxious and pushy.
Use hashtags properly
To many, hashtags are commonplace. But some may still be puzzled over what these hyperlinked words with a (#) sign all over the internet are.
What are hashtags?
Hashtags are ways to connect your readers to a specific theme or category.
It was first used by Twitter in 2007, but it has made its way now to different social media platforms.
When doing social media promotional forms, hashtags are necessary to sort your posts and increase your visibility.
When you use hashtags for a post, you segregate your post for that specific category.
Thus, for people who are hashtag-savvy, it can be easy for them to locate posts that they intend to see.
For instance, if they are looking for posts for #BlackFridaySale, you can easily include your post to the roster of posts under that hashtag when you use it for your caption.
By using this, you can increase your visibility even for users who do not follow your business page.
However, there are a few things to remember when using hashtags for your business post:
- Make sure your post is public- Initially, you should post in a business page where the public can see. But if you choose to post using your personal account, make sure that you’ve set it in public. Otherwise, only your friends can see your posts even when you use hashtags.
- Don’t go overboard with the hashtags.- #BuyTheseNowOnABlackFridaySale looks off-putting. Try to limit your hashtags to a single term or word. Hastags should be short but easy to remember.
- Just use words- Here’s the thing, to make it into a category, hashtags do not work when you add punctuations or spaces. Make sure to just use relevant and important words.
- Don’t put too many hashtags- When you make a whole paragraph filled with hashtags, you may think that you’ve increased your chances of getting seen. In reality, your post may look spammy to users. Make sure to only use important hashtags that talk about your product/ promotion/ discount/ locality, or anything directly relevant to your post.
Don’t be afraid to Use Emojis
Welcome to the twenty-first century, where emojis are considered as a common language, but not to all.
Some business owners, especially the more traditional or “old school” ones are pretty hesitant about using emojis for business posts.
If you belong to the latter, these statistics may change your mind.
According to Campaign Live, 64% of emoji users are willing to patronize and purchase products from brand posts that use emoji.
Other sources suggest that Facebook posts boost by 57% when using emojis.
On the other hand, Twitter experiences a 57% increase in engagement and Instagram by 48% when using emojis.
However, learning how to use emojis in an ad post is also important.
Make sure not to go overboard when using emojis.
Deploy one or two emojis to convey your message to your customers.
Make sure the emojis don’t look awful beside your graphics’ color schemes.
When you learn how to use it less but more intentionally, it can do wonders for your business post.
Make Discounts and Sales Appealing
Adding Discounts and Sales to Paying ads on Facebook or Instagram is already a double marketing strategy for you- which is not without cost, so you better do it right!
Ideally, a discount post should be as appealing/ attractive as it can get.
Use graphics with captivating color schemes and write captions that are inviting and easy to understand.
When writing about sales and discounts, make sure to add a sense of urgency to your post.
For instance, add highlight your discount date and deadline and use easy to remember codes.
You can use generic words such as “WeekendSaleRush”, or something that people could easily remember.
The goal is to catch their attention and excite them for the offers.
That’s it. Once you keep all of these in mind, you can generate social media posts that are interesting, entertaining, relevant, and most importantly profitable.