For those that aren’t too aware, there’s actually a correct way to advertise on Instagram.
Nope! It’s not randomly uploading content or even just being consistent with content, the successful businesses have to make the most use of Instagram ads.
Instagram is a great platform for promoting your merch business but, of course, this is only if you learn how to use the platform properly.
Advertising on Instagram can be quite tricky, however, since spending on the wrong ads will result in you wasting your money.
Why is Instagram good for merch businesses?
Instagram, aside from being a social media for user entertainment, is also a good platform for businesses since it can target individuals based on demographics, location, interest, and even behaviors.
The Instagram algorithm lets businesses select who they want to target in order to save money on ads.
Instagram is also very easy to use since all business owners have to do is to have a business page.
The business owner can then simply click the “promote” button under the image.
Clicking the button can easily do the following:
- Set a campaign budget
- Indicate a destination URL
- Send users directly to the businesses’ site
- Add a call to action button
- Set the timeline for the promotion
Instagram has good CTA mechanics
Call to action, or CTA is very important when it comes to social media marketing.
This would allow users to visit the store, sign up, or even install the app and shop for products.
Instagram ads would allow users to experience the following automation:
- CTAs will turn blue if the user hovers over them for longer.
- This means the CTA won’t disappear in the comment section.
- Instagram can help share your CTA.
- This would include a destination URL or maybe help reveal the product’s price.
Make sure to use Instagram Stories
Using Instagram stories is very beneficial for promotion.
500 million Instagram accounts use Stories every single day.
Don’t underestimate the power of Stories when trying to promote your merch business or products.
Important Instagram ads objectives
It is important to keep these things in mind when promoting your merch or products on Instagram:
- Raising awareness
- Improve traffic
- Increase reach
- Get engagements
- Promote app installs
- Help generate leads
- Create conversations
Three different ways to purchase Instagram ads
There are three ways for your shop to be able to purchase Instagram ads.
- Using the app
For those with a business account on Instagram, it would be very easy to promote posts on the platform.
All users have to do is click the “promote” button.
- Through an ads manager
Using an ads manager on desktop or mobile gives the business a little more edge in creating, editing, and also monitoring the results of the ad.
- Through the help of Instagram partners
Instagram actually has a Partner Program that helps link business owners directly to an Instagram partner that could help them get started, running ads, managing the community, and even marketing the content.
Different types of ads
There are six different types of Instagram ads that can be used.
- Photo ads
The benefit of using photos is that users can add 300 characters along with a CTA button on the image.
- Stories Ads
This untraditional way of promoting is a good way to get creative results with more engaging Instagram ads.
- Video Ads
When using videos, make sure to upload great quality content. A business has up to 120 hours for its video.
This could be a good thing or a bad thing. This depends on the business.
- Collection ads
Collection ads help your merch business gather new audiences and are a great way to make the products more discoverable.
The posts will have a 10 image slot which can be filled with videos of images.
- Carousel ads
Carousel ads make use of multiple scrollable videos or images in a single ad. This can help promote multiple products at once.
The post can have a 10 image slot with images and videos.
Explore section ads
The explore section is good for new businesses.
As long as you have really good visuals, the explore section can help your business be discovered.
Automatic placements also help extend the in-feed ads through opt-in via the Ad Manager platform.
How to start running ads on Instagram
There are a few steps to follow when it comes to promoting on Instagram.
Start by setting up, running, then finally tracking Instagram ads through the Ads Manager platform.
- STEP 1: Make a Business Account
Instagram ads actually use the same platform as Facebook ads so the business would still need a Facebook Page.
This would allow your business to create a business profile on Instagram without cost.
- STEP 2: Set up the Ad
Use the Ads Manager to start setting up an ad.
Click the Create to open the Create a Campaign window.
This is where users can select the objective the ad aims to achieve.
This includes information like target audience, ad format, and other links that are related to the ad.
- STEP 3: Set a Budget
Put a realistic amount that you are comfortable spending on the ad.
It is also important to ration the budget out if you are planning to launch multiple ads.
- STEP 4: Publish the Ad
Finally, the ad campaign can be published. Simply click Publish and a notification will pop up once the ad has been approved and is running on Instagram.
Make sure to track the Instagram KPIs
In order for an ad campaign to be successful, it is important to measure some of the key performance indicators to know if certain objectives have been achieved.
Make sure to regularly check the Ad manager for the KPIs like:
- Follower growth rate
- Engagement rate
- Conversion rate
- Closed orders
- Referral traffic
Measuring the KPIs provide important data that can be used to better run the next ad.
This will help you promote your merch business much better without having to waste extra resources.
The more effective the ads become, the more you can save money from promoting your merch store on Instagram.