Owning a merch business can be a lucrative money-making opportunity, especially if you already have a profitable target demographic and a good following in cyberspace.
Influencers from various social media platforms have gone through this route when it comes to selling and promoting their own products as part of their strategies to reach a wider audience and generate more income.
With that in mind, it’s always best to have a good working landing page for all your products especially since the holidays are approaching and people are already looking for something to buy for themselves or for others as presents.
This article will help you get started on creating your product’s landing page on Merch by Amazon as well as putting ads to it to help boost traffic and sales.
AMS Store Creation
The first thing that you would need to do is to go to the Amazon Marketing Services page https://advertising.amazon.com/.
Fill out the necessary information to register and once done you can click on Stores on the left side of the menu to get started.
Next, click on the box that says Create Store.
This will allow you to select a layout for your landing page as well as add vital information about your store.
Remember to put in a good and unique description of your page as it is what will appear on search engines such as Google whenever someone searches for your brand or merchandise.
You are given the option to select the type of template you wish to use on your page depending on your own taste and what you think would suit best to your product.
After filling out your page’s meta description and template, simply click on the button that says create a page at the bottom to proceed to the next step which is filling out the sections of the template that you wish to use.
You can choose between Marquee, Product Highlight, Product Grid, or a Blank template depending on your preference.
During this process, you will also be able to enter your brand display name as well as your brand logo which will be used to promote your store throughout Amazon.
You can also pick on how your products would appear in your store when they are in a grid.
When all of the necessary information has been filled up, the next step would be adding products to your landing page.
You can choose to add them by searching or by simply using the Amazon Standard Identification Number or ASIN.
In addition, make sure that the products that you add are the ones that were created and launched by you to avoid any problems in the future.
You should also need to add a banner image for your landing page’s header. Make sure that it is 3000×600 pixels to be uploaded.
When you are finished adding products to your landing page and are already satisfied with its final layout, you can then submit your creation for publishing.
This process can take up to 24 hours to complete so make sure that there are no empty tiles, grammatical errors, and typos to speed up the process of reviewing your page.
To do this, you can click on the Preview button to check for any errors.
You should be able to receive an email confirming the approval of your store application as well as the link to it once everything is finished.
The email should also contain the link that you can click to proceed with creating ads for your brand to drive sales.
Ad Campaign Creation
Once you are finished with creating the landing page for your merch, you can now proceed to create an ad campaign through Amazon ads to drive traffic for your products and gain traction.
During campaign creation, you can create a campaign name, the duration of the said campaign, and the daily budget for it.
Should you choose the No End Date option for the duration, this would allow you to run your campaign for a longer period of time.
In turn, it would give you better information about important factors such as search terms and keyword performance which would help significantly increase the visibility of your products in the platform and hopefully turn into sales numbers.
As stated on the ad campaign creation page, if you want your campaign to run throughout the day, you should have a daily budget of at least $30 for it.
For the format of the ad, you can choose between Product Collection, Store Spotlight, and Video.
Make sure to set the landing page of your ads to your store so the traffic would be directed to exactly where you would want it to be.
In addition to that, you also have the option to either select a new landing page for it or use a custom URL depending on your preferences.
This is usually used by brands or sellers that have their own websites for sales and orders.
You will be able to see a preview of how your ad would look on different devices once you’ve filled out all the necessary details for the ad.
Details to be filled out are your brand name and logo, headline as well as the products that you are selling on your landing page.
You can also choose to insert a custom image in supported placements.
Another important aspect of creating the ad campaign for your products would be keywords.
This way whenever a potential customer looks for products on Amazon or any other search engines, your products would appear on the search list whenever the keywords you listed are used by the customer.
With Keyword Targeting, you will be provided with a broad list of keywords and phrases you can use and sort them according to your preference and budget.
This will help in pushing your listings to the top of the search list depending on the keywords you choose to use.
You can also choose to use Product Targeting for your merch instead of keywords if you want to.
This is helpful if your products belong to a specific brand or set of categories that fit your product description and would want to reach customers who search products in that kind of manner.
Once your ad runs for a good amount of time, say a couple of days, you will be able to see a detailed review and insights about landing page visits and how much of those visitors actually bought your product.
With that, you should be able to adjust your advertising strategies based on the information you receive.
For example, if a certain keyword has not been used to look for your page or product, you can choose to remove it from your ad campaign and add a new keyword or phrase to improve traffic.
Remember to properly use the information you get from the reports to plan for your next moves when it comes to advertising and promoting your page to boost customer traffic and sales.
Hopefully, this guide has helped you in your business journey and will be used by others for their future endeavors as well.