Are you new to the world of Merch by Amazon?
First off, welcome to the club! You may have been drowning on a lot of Merch terms and have been hearing a lot about the illustrious- Merch Informer.
While Merch Informer can be the big daddy for Amazon’s print-on-demand industry, it can be quite difficult to commit to it especially if you are still a newbie and you aren’t sure if this industry is really for you.
Merch Informer’s subscriptions start at a monthly minimum of $9.99.
The good news is that- you can still venture into the world of Amazon Merch without risking too much using free Merch by Amazon tools that you can use for your Merch business.
If you’re new, it’s important to take advantage of any tools you can use for free that can still deliver similar results to that of Merch Informer
One thing you need to understand is that while Merch Informer offers an all-encompassing list of resources, free tools are, more often than not made for specific purposes.
An advantage of using free tools is that you get to understand the dynamics of different factors that you need to take into account as you start your Merch business.
Here are different factors you need to consider in your sales decisions.
Product research and Management
Unfortunately, even if you think your T-shirt design looks more eccentric than Van Gogh’s works of art, your merch business still needs thorough product research for it to fly in the market.
You need to know what designs hit the market, and what a lot of people are looking for in Amazon.
Otherwise, you won’t get the results that you wanted.
Furthermore, it can be quite confounding to manage product listings as you move up to higher tiers and replace labels, change prices, and update product features.
While Merch Informer already has built-in research, organization, and management tools, it’s also important to know that there are loads of free alternatives that you can use to help you search, organize, and utilize your listings to meet market demands.
Product research is vital in generating the volume of sales.
One way to do product research is through Amazon’s Best Sellers Rank (BSR).
What is BSR?
BSR gives you an overview of a product’s sales rank and its equivalent amount of sales.
This shows you how well a product is performing in the market for the time being.
The formula is that the lower the number, the higher the rank, and the higher the number of sales.
For instance, a t-shirt with a BSR rank of 100 can make 500-700 sales in a day, while a shirt with a BSR rank of 1,000 can make 50-70 sales.
Merch Informer already has a BSR checking tool. But there are also other ways where you can check a product’s BSR.
This is why for product research, we recommend installing free plugins that help you see your products’ BSR, on top of other details like brand, descriptions, ASIN, reviews, etc.
1. Pretty Merch
A Google chrome extension that has been making its name around the block.
It has pretty much impressed Merch by Amazon sellers because of its complete features toolkit that helps you with product search management.
In fact, it’s been the number one most downloaded as well as top-rated free Merch by Amazon tool which is an extension in Google Chrome.
For product search, it allows you to filter your searches by Best Seller’s Rank (BSR), title, brand, description, and ASIN (identification number), reviews, price, etc.
It gives you a wide range of customizations if you want to narrow down your products searches.
For product management, Pretty Merch is a great tool as it allows you to view your product details, bulk edit, and modify your listings.
It also keeps you updated with top best sellers in the Amazon market.
The great thing about it is that It installs a dashboard on your Merch by Amazon Account that helps you save time and hassle by providing a detailed analysis of your sales by providing updates and charts.
On top of that, it notifies you with a Cha-ching sound when your bag is getting filled with new sales.
There’s also a free android and iOS Pretty merch app, which makes it optimized for mobile use.
While Pretty Merch is a free tool, you can upgrade to unlock advanced features through a monthly subscription of $9.99 or a yearly subscription of $96.
Another Google Chrome extension plugin that helps you see a product’s Best Seller’s Rank (BSR).
Not only that, it also gives you information about the seller, as well as the ASIN number right from the results page without spending time going through each product.
With DS Amazon Quickview, you can just simply drag your mouse over a specific product to see its full details or additional information aside from the ones mentioned above.
As you move your cursor over the product, you can see its weight, size, reviews, etc.
You can do things swiftly with amazon Quickview, which gives you a lot more time to review other products.
You can just easily go to Chrome Web Store and download it for free!
However, unlike Merch Informer, DS Amazon only gives you an overview of the products.
This means that all the other necessary information that you need vital to your sales strategy such as demand, competition, sales trends are not available on DS Amazon Quickview.
However, if you need any additional information, such as price history and seller names, you can upgrade to DS Amazon Quickview’s extended professional premium version.
The extended version costs only $19.99.
Just like Amazon Quickview, Productor for Merch by Amazon is a toolkit that helps with your product research and organization.
The great thing about it is that it has features that resemble that of premium tools like Pretty Merch Pro, Merch Buddy, and of course, Merch Informer.
It also has loads of data vital for your product keyword searching in Amazon.
It’s an efficient way to organize your listings especially when you want to update them from time to time.
For instance, if you want to update your product prices, you can just simply key in the price, press “autopilot”, then select the listings where you want it to apply.
This saves you from a lot of time and hassle in creating modified listings.
And again, it can be downloaded from Google Chrome for free, so there’s little to no risk in trying!
Keywords Everywhere is, for what it’s called a keyword searching tool that helps you find a particular keyword’s frequency display as well as a product’s competition rating in the Amazon search bar.
This helps you find the most profitable niches, as well as assess the competition level for a product.
Another tool that can be downloaded for free in google chrome.
If you need inspiration for your designs that suit market demand, for the time being, MZ Suggestion Expander can give you loads of related keywords in Amazon for the initial word that you encoded.
We all want to save as much money on our amazon purchases as we can.
I mean, who doesn’t?
Well, I’m glad to let you know that you can actually do that easily with Keepa.
At its core, Keepa is a tool that keeps a record of every item in Amazon and presents them to you in analytics format with all the graphs and tables.
It will grant you access to the complete history of all the items’ pricing, and at the same time, it can track price changes of products you want to keep tabs on and will notify you when that happens.
The interface is quite easy to understand while the charts and graphs will just take some getting used to so that you can understand the data better.
The best thing about this is that you can use the tool for free, but with some limitations.
If you want full access you’ll have to pay a monthly $20 fee.
But it isn’t necessary to get full access, especially if you’re just starting out.
In a nutshell, Sonar is an Amazon Keyword Research tool that allows you to view keyword data of customers with just a click of a button.
This tool specifically utilizes data from Amazon customer searches, not Google, eBay, or other sources.
This will make your keyword research a lot easier.
The only downside is that its data and analytics for the keywords are quite minimal.
It doesn’t show you actual numbers of the keywords’ search volume.
Instead, it only ranks the keywords’ search volume from 1 to 5 and arrange them in order.
Another feature of Sonar that is good to have is its ability to search for product keyword using an ASIN instead of a typing the product name.
Sonar is a good supplementary tool if you’re looking for additional insights on how to optimize your listing further.
It isn’t a good enough tool to work with on its own, but it’s for free! Simply use this if you need additional insights for your listing.
Another Amazon product research tool that you can install as an extension for your Chrome browser.
The Unicorn Smasher will display relevant information on Amazon products in a page, speeding up your product research process.
The information that it will display are sales and revenue estimates, average price, review rating, number of sellers, and etc.
Other than displaying those data, Unicorn smasher can let you export them to a single csv file for your convenience.
This tool is free to use, but it has a paid version that will give yo mroe accurate information.
The good thing about this tool is that the paid version only requires a one-time fee to access it forever.
While you spend most of your time designing, researching, modifying, and managing your products, it is also crucial to be conscious of labels or phrases that you use which may have been trademarked.
If you have ever used phrases or words that are not safe to use, you may be in huge trouble.
This can be quite daunting as they can go after your products and get your account banned from Merch by Amazon.
Another thing is that if you haven’t taken any preemptive actions to protect your account, your design can get stolen.
Before going paranoid over these things, it’s important to know that there are a number of free tools out there that can do the job for you.
While Merch Titans is mostly a paid tool, they actually offer a free trademark checking tool which allows you to quickly check phrases or words so you can be up to date if the words are safe to use or not.
It gets its data from the USPTO.gov.
At the same time, you may use it to look up copyrights that may have been stolen from you.
If that happens, you can report it to the Amazon Copyright Infringement reports page.
2. Merch Security
Merch Security is a free Google chrome extension that alerts you of words that are unsafe to use.
Oftentimes, a shirt gets rejected due to words that are copyrighted or are improper to use.
Merch Security can help you by flagging your words or phrases in bright red if there are any words that you cannot use.
If you need to double-check any designs that may have been trademarked, you can look it up to tmsearch.uspto.gov
Design can be one of the most crucial factors in your merch business.
Your tees in Merch by Amazon gets a leverage from other product designs of the same niche because of design.
While Merch Informer has built-in drag-and-drop design features, it can also be rewarding to know that there are other design tools out there that can bring out the same level of output as Informer- or even better.
The best thing about it is that- it’s free of cost. Here are some free design tools you can check out:
If you’re not a Photoshop or Adobe fanatic, you can try an easier alternative that still give you total freedom like Photoshop or Adobe, without cost.
Gimp has a wide range of customization options as well as third party plugins that you can use.
Gimp is a free Photoshop-like alternative tool that can help you hover over some great design features that you want for your Merch.
A design tool that has pre-made layouts where you can simply get ideas from.
You can tweak it up a little bit, add more layout options or completely scrap it off and design your own.
The great thing about Canva is that it has a free feature where you can set the size of your image that is optimized for Merch by Amazon.
You can also upgrade to $12.95 per month if you want to unlock premium features.
In our previous article, we’ve discussed how Merch Titans has seemingly topped Merch Informer in function and in affordability.
The great thing about it is that it also offers free features like its Tshirt Builder tool.
It is an efficient tool for quick t-shirt designs with fonts for texts that comes from Google’s wide-range of font library.
No, you don’t need to download any software for this, it’s available online.
Once you’re done, you can download the image with the perfect Amazon Merch-customized dimensions.
Running out of design ideas? You can check out Merch Titan’s free Image and Vector Search tool.
The system can fetch loads of images where you can find ideas and inspiration to make your idea come to life.
You get access to free as well as paid (if you want to upgrade) images, vector files, and layouts that you can use for your Merch design.
Inkscape is a powerful, free design tool and vector program that is available for a wide range of operating systems.
It has amazing text tools, drawing tools, and a broad range of format compatibilities.
Plus, it’s pretty easy to use. It can be great especially for newbies.
If you’re unsatisfied about font options from free other free design tools, you may find what you are looking for in Font Squirrel.
The great thing about it is that it is royalty-free, which means you can use it freely for your merch designs without worrying about trademark.
There are also design tools that are optimized for mobile, which means they can be handy for use whenever and wherever.
An amazing free design app for iOs or Android is the Over App.
From a blank canvas, you can swiftly create image-based designs or texts with great fonts on the go.
There’s also an option to upgrade if you want to unlock some add-on features.
8. Merch Resize
Speaking of Image sizing, there are other options to tailor fit your image size for Popsockets, Hoodies, and Zip Hoodies for Amazon Merch.
One great option is Merch Resize. This particular tool specializes on resizing, not on layout designing.
But it can be helpful to set your image dimensions to the proper size fit for Amazon Merc.
Although this is not an exhaustive list of all free tools, plugins, and extensions that you can use for your Merch by Amazon account, you can see that there’s a wide array of free options you can use aside from Merch Informer.
You can also opt for paid amazon research tools if you think you’re ready to take your merch business to the next level.
Exploring these tools can give you an in-depth understanding of your Merch account, at the same time help you cut cost.
Thank you for reading, and we hope you found this useful. If you have any questions or you want to follow us for more related discussions, follow us on Twitter.