Table of Contents
- Graphic design is strictly just art
- Graphic design is just for DESIGN
- Anyone using Illustrator, Photoshop, or other designing softwares is automatically a designer
- Graphic design is easy
- Fixing or changing a design is no big deal
- Simple designs should cost less
- What looks good in imagination looks good in output
- Graphic design is just a hobby
Graphic design covers a whole scope that goes beyond the regular “this looks good” or “that looks good.”
It is an intricate side of business that not only covers not only the marketing site but also the integrity of the business itself.
There are a number of misconceptions that come to mind when thinking of graphic designs and the majority of them are actually far from reality.
The largest misconception of all time is that graphic designing is childish and also very easy to do.
The ever-evolving trends and the way society perceives certain colors, themes, objects, fonts, and other particular pieces of design make everything more challenging.
Graphic designers, like any other profession, generally have to work hard in order to become good at what they do.
Aside from perfecting their craft, it is also a never-ending process of learning, applying, evolving, and creating.
Learn more about the common graphic design myths.
Graphic design is strictly just art
The reality of things is that graphic design goes way above just the usual art and delves more into science itself.
Graphic designers are able to solve certain problems in a perceptible way and they try to avoid expressing just their feelings and emotions with every piece.
Instead of putting out “what they want” they put out “what would be best for the company.”
Although the touch of the graphic designer is important, the collaboration between the client and the graphic designer also weighs a lot in order to solve huge business or even communication problems.
In order to accomplish this, designers take a message and break it down to the visual principles and fundamentals that they have learned through years of experience and both formal and informal learnings.
The world of design is crazier than one would think as not only do they have to abide by what the client would want the brand or company to represent but also with what the market is looking for.
Achieving what most would call a “simple design” would still require the graphic designer to go through a huge amount of research and trial and error.
An example of this is how Coca-Cola had to change its logos, colors, font curves, points, sizes, and a lot of other factors in order to be able to captivate the right general audience.
The thing about Coca-Cola is that although it is generally very popular and most people would recognize it anywhere, the crafting of the logo itself and the evolution of the logo took an enormous amount of designing input.
While most people might see just a cursive font today, the colors, the details, and the font itself have reportedly evolved over the years.
The efficiency of the design also worked its way to be more compatible with whatever bottle that CoCa Cola decided to release their drink in.
The evolution of their logo also has significant value as it signals the company’s evolution into a newer and more modern business phase.
Graphic design is just for DESIGN
One of the biggest mistakes of a starting company is to pick an insignificant design to represent their company.
While this might work during the earlier phases, having a strong impact on the market is impossible without investing heavily in the quality of the graphic design.
In the time of information, sometimes no matter how well informed a consumer is regarding a product, without the visual appeal, the product won’t be able to sell itself.
One really iconic piece of graphic design that stands out is SunChips which makes use of direct sunlight in order to reveal the text SunChips.
While this might take away the billboard’s use at night, the contrast and the way the billboard functions during the day is a magical use of the graphic design in order to make a really memorable billboard.
Anyone using Illustrator, Photoshop, or other designing softwares is automatically a designer
While most designers nowadays indeed start by just watching tutorials online and learning how to utilize Adobe Photoshop, Illustrator, or other designing programs, it still really depends on the craftiness of the designer to come up with a solid design.
Designs oftentimes start with a sketch or an idea and evolve with the designer’s touch expanding the emphasis of the message in a visual art form.
The programs used is merely a tool to make a digitized version of the design but it is not the only thing that defines a graphic designer.
In the end, while a lot of people might know how to use certain designing software, the real design comes out when the graphic designer is able to apply market research, design theory, measurements, the right color scheme, and other necessary guidelines that not only make the output look good but make it look appealing to the right audience.
Graphic design is easy
Graphic design takes a lot of thought and exploration and in logos, especially, the process does not just take over night.
Due to the gravity of logo changes, the process is a long but also very fulfilling one.
Aside from just coming up with a new design to keep the company looking “fresh” most graphic designers are tasked to create a logo that better represents that newer company or what the company wants to achieve.
Logos in general come with a huge significance which is why they aren’t taken lightly.
One perfect example of this is how NASA changes their logos to solidify where they are in their progress.
The evolution of NASA’s logos comes with the organization’s progress in its quest for understanding outer space.
One of the more significant moves made by NASA is reintroducing some older logos which have represented the organization during its earlier stages.
The bringing back of the older logo did not only pay homage to when Neil Armstrong was able to land on the moon but also to how the organization was getting closer to its initial goals.
Fixing or changing a design is no big deal
Sometimes the client is right, but sometimes the graphic designer knows better.
When it comes to collaboration, although the client still has the final say, when a good graphic designer gives their inputs, they aren’t just drafts to be taken lightly but rather options to explore.
When it comes to edits made to the design, sometimes they are helpful, and sometimes they are not.
The tricky thing about graphic design is knowing when enough is enough.
Naturally, the world of design is a vast realm to explore, and sometimes the best design is already there within the options.
In order to pick the perfect design, the decision must be made from a collective opinion especially from the target market and not just the client.
While it might be tempting to find the best design that perfectly resonates with the client, at the end of the day, the important thing is to make sure the graphic design resonates more with the target market.
There should be a balance of representing the brand or company and also attract the right target market.
Simple designs should cost less
Did you know that the iconic Apple logo cost Steve Jobs $100,000 to make? Well, this goes to show that there is more that goes into simple designs.
In fact, the simpler the design, usually the more psychology is put into making these designs.
The Apple logo is one of the most iconic logos of today and it is also too distinct for the company logo to be mistaken as a logo for a company that sells… well… apples.
The craftiness of the Apple design is that it gives a touch of life to otherwise somewhat lifeless items, computers.
With the Apple logo, the devices seem to have a more personal and human-like touch due to Apple being food and food being one of the core things that humans can’t live without.
The brilliance of Apple is found in not how complicated the design is but how simple yet significant it is for a technology company.
In fact, simpler logos are easier to remember.
A good example of this is PUMA vs. NIKE, while the Puma logo is still iconic due to the puma itself, the Nike check is more recognizable even for those that aren’t into sports shoes.
What looks good in imagination looks good in output
One of the largest misconceptions is that when something looks good when imagining it, it would look exactly the same when being done.
Another huge mistake is sticking strictly with what is being imagined and not applying some basic design fundamentals.
Graphic designers do more than just draw, they measure, adjust colors, compute ratios, and more.
When it comes to color, especially, due to the millions of shades and tones of a specific color, it would be impractical to try out every single one.
When having a specific design in mind, it is still important to give the graphic designer their own input.
What good graphic designers do is they usually ask the client for what their ideal concept would be like then build on it.
It is important for the client not to do everything themselves and also get professionals to do the job for them as well.
Going half and half with the graphic designer will be a good way for the output to come out as not only a good representation of the company but also as something that resonates with the target audience as well.
Graphic design is just a hobby
While it’s easy to think of graphic design as just fun and games, there’s actually more that goes on with the design than people think.
A large misconception is that people into graphic design aren’t professionals.
The graphic design industry is actually one of the most respected and also lucrative industries in this day and age.
Due to the rising number of competitors, standing out is a huge problem.
In fact, the success of some companies is also proportionate to how good their graphic designer is in general.
For those in the design or art industry, covering graphic design is different from art itself.
The amount of research and estimations put into graphic design when looking behind the scene make it harder to relate it to art.
In fact, it can be noted as more scientific than just a game.
Graphic designers either learn the traditional way or through trial and error.
Both roads are equally complicated and it takes a really good graphic designer to be able to come up with compelling designs.
Naturally, most people that start with art try to copy others.
Graphic designers are normally past this stage and are able to mix and match different pieces of great works in order to come up with something unique and relevant to what the client needs.
Aside from focusing on just the design itself, the graphic designer is also output oriented which makes their task heavier than creating art to express themselves.
While some graphic designs give a very personal touch and represent the brand and company to the core, they do not always resonate well with the public.
A graphic designer is there to bridge the gap between what the company stands for, and what the consumers want to look at.
For those inventive and unique designs, these aren’t just made out of the blue, they are usually tested out to make sure the audience perceives them in the way that they were made to be perceived.
Graphic design in general is not only an accent put to give the company or brand a little more attention, it is a tool that can be used to solidify the company or brand’s market presence.
For those that have learned from Apple, the simplicity of their design allows them to be as versatile as possible.
This is why their logo goes well on almost every product.
Finding the perfect graphic design starts with defining what the company stands for then letting the graphic designer do their job.