Redbubble Tagging: How to Do It Right and Gain More Customers

Redbubble Tagging 101 Social
In this article, we break down best practices in Redbubble tagging and help you crack the code! Want to let more people find your merch in Redbubble? Then make sure you apply these tips when you tag your merch.
In this article, we break down best practices in Redbubble tagging and help you crack the code! Want to let more people find your merch in Redbubble? Then make sure you apply these tips when you tag your merch.

Redbubble tagging – it’s all about putting the right tags on your listing so that it will surface in customer search results and rank in Redbubble’s search engine and Google.

Tags are typically words that you use to describe your merch, product, or niche – when used in platforms like Redbubble, tags help match your products with customer queries or searches and make it more searchable overall.

thought bubble with a hashtag and red bubble logo at the side

Understanding how to tag your listing in Redbubble can make or break your visibility in its search results – the fewer people find your merch, the fewer customers you’ll get.

It’s no rocket science, but it’s crucial if you want to amp up your sales in Redbubble. 

In this article, we break down best practices in Redbubble tagging and help you crack the code! Want to let more people find your merch in Redbubble?

Then make sure you apply these tips when you tag your merch.


Make Redbubble tags work to your advantage by doing these tips.

keyboard with a pink key that says do
  1. Put 15 tags on each design you’re advertising.
  2. Create categories such as: 
    • Content that is relevant to your design (e.g. flowers, apple, or sun)
    • A theme like botanicals, farm, or beachside
    • Style or color such as floral, pastel, or neon
  3. Be trustworthy and accurate when tagging your designs to target the right buyers or audience. Tag honest words and your work will surely end up in the homes of your new customers.
  4. Take note of the tags you used especially when your designs have repeated themes. You want to be able to keep a list of favorites that will make you hit 15 tags every time you post or advertise your design.
  5. Use single-word tags if possible. However, this may also depend on when you’re pointing out a place like “Statue of Liberty” it usually works together. 


Avoid these mistakes if you don’t want Redbubble’s search engine to work against your store.

sticky note pinned to a cork board that has a note saying dont do this
  1. Don’t use repetitive tags. When you already used “cat” be more specific right after. “Catmom” or “catlover” may not help you as much but when you put “pet” or “kitten” it will broaden your audience and searches. 
  2. Don’t waste your space:
    1. Avoid being broad, but be specific.
    2. Be specific but at least use one word, do not tag a phrase on your work.
    3. Lastly, avoid value tags such as trending, bestseller, or whatnot. 
  3. Don’t use full sentences, get right to the point. Again, one-word tags will bring you to places.
  4. Don’t skip the description part, it will help you rank on Google and solidify your SEO best practices. If you leave it black, you’ll miss out on being on top! 
  5. Don’t include the type of product/s that you are advertising. Always focus on your design.

Tag Spamming

Tag spamming is the use of irrelevant or misleading tags for your design. What does it consist of?

keyboard with a pink key that says do 1
  • Irrelevant tags – “Blue” on a red design
  • Long-Form tags 
  • Repeated tags and just changing the font size of the letters
  • Numbered tags like red1, red2, red3, and so on
  • Irrelevant themes on the design such as a playful design but you tag the word “sad”
  • Names of artists

All these can be considered spamming and may not help boost your design as well as sales. 

How to pick your tags? 

If you have a different set of designs, narrow them down or filter them into categories to know which tags you may reuse from your favorites.

It is very important to have tags because it builds your brand and brings customers in as they search for the keywords on Google, which will help you be on top. 

Think about what a user is going to type.

Matt Cuts

If your designs are more abstract for example, it may be difficult to pick a theme or content that best describes it.

So, we have listed down great advice that you may consider when choosing the best tags for your design, no matter the genre you’ve created.

  1. Look for similar words or synonyms – “Celestial night” can also be a “starry night” or “twinkling lights” can also be “sparkling lights.
  2. The more eyes, the better! Ask a friend for help, you can ask for your friend’s opinion and how the design makes them feel. You might pick up great ideas from them! 
  3. Always take notes – a lot of artists work with the same style, variations, color, or theme. Keep track of the tags they’re using that’ll also work for your genre. This will help you build a solid foundation for your design. For example, you may use dreamy, neutrals, earthy, doodle, which will definitely work over and over again. Unlike hearts, succulent, that won’t always make sense. 
  4. Research! When you get tags that are picked, search them on Redbubble and check what else would shop up! It always helps when you look for other designs and titles for you to find out what you’re missing.

How to get the most out of the Redbubble Tag tool?

The Redbubble tag tool can let you search for keywords related to your niche, designs, or merch.
It’s as simple as filtering the words related to your design, and you can export the tags with just a click of a button.

Here are some pro tips in using this tool:

  1. Pick at least15 tags.
  2. Consider looking into popular tags and trending tags. Note that popular tags have high search volume and usually come with high competition, but you can do this and combine it with…
  3. Keywords with low competition – these will give you a higher chance to be on the first page. 

Let’s Wrap It Up

Tagging your listing properly is a form of in-platform SEO.

It matches user searches and queries with the words associated with your listing and store.

Since it’s an SEO method, the traffic you’ll get are all organic and can take time to build up.

It’s a tedious process at first but it’s a robust method and the most effective way of achieving long-term results if done right.

Thank you for reading, and we hope you found this useful. If you have any questions or you want to follow us for more related discussions, follow us on Twitter.

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