Yes, Merch by Amazon is a big market for merch sales, but it is not the only platform that could rake you some sales.
In the modern age of branding, a number of new businesses have found success outside of conventional e-commerce sites.
In fact, social media in itself has become a massive market in itself.
Merch by Amazon has the number and size of audience any e-commerce company could only dream of.
However, not every product gets noticed on their platform, sales still aren’t guaranteed.
And, not everyone could jump up to its higher tiers, especially those who are just starting out.
Although Amazon is a great marketplace, it should not be the only marketplace that your business would rely on.
A business, in this day and age, has to have more than one outlet in order to cater to a wider audience.
With online shopping becoming more and more popular, it is important to cater to a wider range of buyers scattered across the internet.
While Merch by Amazon still remains the default marketplace when it comes to selling merch, businesses shouldn’t rely on it alone.
There are other platforms that you can explore, and for a good set of reasons.
Here are six (6) reasons why Merch by Amazon shouldn’t be your only market.
More venue, more sales opportunities
Making your product available on multiple platforms gives the product more exposure.
Let’s say you upload a T-shirt on Amazon but upload it separately on Facebook.
The question is, why not just sell on Facebook?
What if the buyer wants to buy directly from you on Facebook?
Why not make this option available?
There are also other online platforms where you can sell your products and Facebook is just one of them.
Read this article through and you’ll see a list of other potential markets down below.
You can play around with different marketing strategies
As mentioned earlier, there are other marketplaces aside from Merch by Amazon, and there are a handful of ways you can sell your products.
For starting businesses, the best way to start is by targeting smaller communities or groups as well.
This is especially true for niche products.
An example of this could be a Facebook group or community that all share similar interests.
The Facebook Marketplace is also another way for you to put your product out there.
Aside from selling on Facebook, other markets can even include Etsy, eBay, Redbubble, and etc.
Technically, options to promote your products on Amazon can be very limited.
This is why it is important to have other ways to both promote and sell your products.
For example, Instagram makes use of #hashtags and if you use the right ones, you’ll make yourself more noticeable to potential buyers.
Merch by Amazon can be quite limited especially when it comes to marketing.
Of course, your marketing should be done to promote your Amazon store as well.
But, if you’re in it for the long haul, you should focus on marketing your brand as a whole.
If you’re just starting up, these small fees can actually hurt your sales since you’re still trying to figure out how to scale your business.
Although a sale from Amazon is a good thing, it may require you to increase your profit margin to make way for Amazon’s commission for selling your merch.
Having a good balance of purchases from the Amazon store and other online platforms gives you more variety in your earnings.
That small percentage can recoup tiny expenses, and if you’re just starting out, accounting for all your business costs will take you far.
Bigger audience, bigger opportunity to find your customers
This doesn’t only have something to do with location, this can also be with the target audience.
For example, if your business deals with vintage auction products, selling on Amazon won’t give you much success.
It is always very important to know where your target market is shopping.
If you’re selling trendy shirts, you might want to try something a bit more modern like TikTok or Instagram to reach younger audiences.
At the end of the day, it’s all about finding your target audience after all.
Diversifying your branding can build trust
Selling your product on other platforms can also help build consumer confidence.
If you are selling products that are specially made to reach a wide audience, selling them on different platforms can increase their confidence in the product, the brand, and the business.
The more visible your company is online, the more it helps build trust with the consumer.
This is especially true if you are able to gather engagements. Referrals are also a big part of the business so when you get a buzz going about your company, this can help you increase your online sales.
Don’t shy away from smaller platforms.
Bigger numbers do not always mean a larger customer base, at least for certain niches.
Sometimes the right customers are just lurking around unexpected channels.
Selling and marketing go hand-in-hand so it’s crucial that your product is visible elsewhere too.
At the end of the day, the Merch game is all about putting your brand and designs out there.
Keeping it confined in a saturated marketplace such as Merch by Amazon won’t be enough to complement to boost your efforts for long-term marketing success.